BUSHUEVA EKATERINA

Self-motivated and working hard marketer with 10+ years experience at top companies with deep interest in sustainability.

Entrepreneur. Volunteer. Looking out for new challenges in developing great sustainable brands.

Work experience

Founder and CEO
of celebrity resale shop
WantHerDress

SEP, 2019 - PRESENT

Selling personal clothing of celebrities and fashion professionals: online and offline.

Business grounded on sustainable principles.

Makes a thrift store purchase desirable, reduces barriers to pre-used items. Popularization ideas of conscious consumption and slow-fashion.

Some of the profits go to Russian charity independent foundations working to turn waste into recyclable materials.

In april 2021 made a merger deal with the biggest resale market place in Russia luxxy.com, since then managing partner responsible for external communications, SMM, offline sales point and sustainability.

Head of product marketing and sustainable development

Network of family cafes "Anderson"

JAN 2019 - SEP 2019

Integrated development and launch of new products: dishes, parties, custom-made cakes, development of menu and special offers. Testing, analytics, promotion (digital marketing).

Implementation of sustainable practices.

Freelance in marketing,
eco-volunteer

OCT 2016 - DEC 2018

Marketing strategy and SMM projects at wide range of companies..
Fund "Separate collection". Promotion of separate waste collection and recycling. Organization of public actions. Eco speaker.

Marketing Manager
Technological company Gravital

MAR 2016 - OCT 2016

Ideation & Execution of marketing & sales strategy, complex research of the VOIP market, website content and digital marketing complex .

Head of children's brands team at

Danone / Unimilk

AUG 2009- JUNE 2011

Complex development and launch of a new brand: product development, pricing, positioning, packaging. Strategy and tactics for bringing the product to market: setting distribution tasks and mechanics of test sales.

Group Brand Manager
United Сonfectionary

SEP 2007 - AUG 2009

Integrated development and launch of new brands and products on the market.

Professional skills

Brand Management
Sustainability prosess and eco agenda
Project and team management
New Product Development
Go-To-Market Strategy
Digital marketing (SMM, email marketing, copywriting, Google Adwords and Google Analytics)
Consumer Behaviour
English (BEC Vantage)
German (basic)

Education

Russian Presidential Academy of National Economy and Public Administration

Waste from production and consumption

Moscow, 2018

International Higher School of Brand Management and Marketing

Digital marketing
Moscow, 2016

State Academic University for Humanities

Sociology

Moscow, 1998 - 2003

+7 (903)5131403
k9035131403@gmail.com

Moscow

Connect with me